3PBL

Deliverables

Visual Identity, Positioning, Apparel, Photography
 
 

3PBL is an acronym for Purpose, Poise, and Passion Basketball League. A non-profit youth league in the Lower East Side promoting life lessons for young kids in the New York City area in partnership with 100+ year old foundation Henry Street Settlement.

 
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While rebranding 3PBL, the league’s membership had almost doubled and needed a mature design system for 60 teams across four youth age groups. The solution was to create a jersey template system that allowed each team the ability to customize colors and team name for the season.

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3PBL Select

 

3P Select is the AAU division team within the organization that competes in regional and national tournaments. We were asked to design the uniform identity, and website for the new branch of 3PBL.