Nash Design - The Studio Suárez

W. Suárez / The Studio Suárez

Deliverables

Visual Identity

Identity for Bronx photographer and filmmaker, Wilfredo Suárez.

Photograph courtesy of Wilfredo Suárez

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With Wil’s strong connection to his Puerto Rican roots in both his work and his heritage, we aimed to create graphics that would celebrate his culture and identity. The accent mark has been reappropriated over the “W” and “Eye” icons to communicate his background and differentiate himself from other photographers.

The six point flag is representative of the bond between Wil and his country. By adding a key yet subtle element of the star, the design takes on a fresh progressive feel. The additional ‘eye-cons’ reference different aspects of the photography & film profession and will be used for special events and product releases.

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