W. Suárez / The Studio Suárez
BRIEF
The officially licensed DSNY x Only NY Trash Can Pen Holder became an instant classic upon it’s release in March of 2023. Nash provided the entire plan for ad creation, marketing and ultimately the release of the item online and in-store. Upon it’s release it sold out within 48 minutes, and garnered over 1 million impressions online.
SCOPE OF WORK
Visual Identity
CREDITS
Photography
Wil Suárez
With Wil’s strong connection to his Puerto Rican roots in both his work and his heritage, we aimed to create graphics that would celebrate his culture and identity. The accent mark has been reappropriated over the “W” and “Eye” icons to communicate his background and differentiate himself from other photographers.
The six point flag is representative of the bond between Wil and his country. By adding a key yet subtle element of the star, the design takes on a fresh progressive feel. The additional ‘eye-cons’ reference different aspects of the photography & film profession and will be used for special events and product releases.
