Ben Sherman
Deliverables
Art Direction, Signage & Environmental Graphics, Ad CampaignThe Original Since 1963, Ben Sherman is a U.K. staple in menswear and shirting. Nash has worked closely with the brand designing everything from Carnaby Street storefronts in London to global advertising and digital marketing campaigns. Below is a list of some of our favorites.
“It’s a Ben Sherman” began as an English run commercial in the 1970s, celebrating the brand’s quality and versatile shirts. When the brand wanted to revisit this messaging for modern campaign, Nash designed the branding, layout, and campaign rollout for digital and e-commerce.
“It’s a Ben Sherman” Campaign
Photography - Tom Craig
The campaign aims to convey a strong sense of comfort and leisure that’s made Ben Sherman a timeless brand. The strong type treatment for the headline, paired with a lightweight Helvetica for the sub-categories and descriptions that accompany each advertisement further cement the story of why the brand is so iconic to shirting.
In 2019, Ben Sherman created the street focused collection ‘B by Ben Sherman’ , aimed at the Gen-Z customer. The collection incorporates aspects of streetwear and workwear with attention to specific styles and fits. We helped build out the brand identity and graphics.
B by Ben Sherman
Deliverables
Visual Identity, Apparel, Products
In 2020 the brand collaborated with famed British photographer Brian Cannon, who’s work spans underground clubs in London, as well as album covers for Oasis, The Arctic Monkeys, and more. Nash worked with Cannon’s rich archive to create a graphic inspired by the Northern Soul dance movement.
In 2018, Ben Sherman returned to SoHo to open a Concept Store for 6 months at 130 Greene St. Nash created the Coming Soon storefront display, hero signage, and an assortment of apparel and marketing graphics for the brand.
SoHo Concept Store
Environmental Design, Signage, Apparel, Products
