Team GB x Ben Sherman
Deliverables
Art Direction, Web Design, Environmental Design, Supporting GraphicsPhotography courtesy of Rankin and Ben Sherman
For the Tokyo 2020 Olympic Games Ben Sherman partnered with Team GB to create the official Opening & Closing ceremony attire as well as a retail focused collection.
Serving as Art Director for the project, Nash was tasked with campaign art direction, web design strategy, content development, environmental design of event spaces in Birmingham, UK and Tokyo, Japan, as well as a full digital marketing campaign for print and web.
With the initial release of the Team GB Retail Collection; the highly anticipated Team GB Opening & Closing ceremony looks were released later that summer to high praise from global press. Featuring Rankin portraits and a feature film released globally.
Behind the Scenes Photography
