SoHo Knucklers

Deliverables

Visual Identity, Apparel, Illustration, Photography

Custom handcrafted varsity jacket depicting New York baseball team, the SoHo Knucklers. Inspired by the working class roots of the Manhattan neighborhood, the Knucklers are the epitome of tough. The name comes from the un-hittable Knuckleball pitch, as well as the teams reputation to throw punches when necessary.

The varsity jacket is designed with wool felt lettering, completely hand sewn piece by piece. The jacket was created with the idea of merging a letterman jacket with a professional baseball team using classic forms, designs, and techniques.