Visual identity and graphics for On The Run, a camera accessories company designing versatile straps, bags, and apparel for on location photographers around the world.
The OTR branding was inspired by today’s international photographer. Social media has allowed younger creatives the means and opportunity to document their experiences globally in what used to be only for seasoned professionals. The global icons detail inaccurate ‘wavy’ lines which represent making your own path in your creative journey.
