Mid-South Tank Consultants
Deliverables
Visual Identity, TypographyPhotograph courtesy of Mid-South Tank Consultants
Mid-South Tank Consultants is a Southern group of engineers & consultants keeping the iconic water tanks across America safe from corrosion and other issues. Nash worked with MSTC to design an identity program to match their top notch service and strong industry reputation.
Inspired by the bold lettering painted along the face of these water tower’s, we wanted the brand marks to feel just as strong and have a timeless quality about them. The finished designs are utilitarian, bold, and can be easily translated to a building or a ballpoint pen. The color palette reflects the relationship between water and steel, the two main components of these towers.
