Coors Light Plastic-Free Future Mart

Deliverables

Visual Identity, Signage, Posters, Product Packaging, Photography

Project Management / Construction - Enter Works // Droga5
Signage - Noble Signs
Product Design - Nash Design // Noble Signs
Posters - Nash Design // Noble Signs
Additional Artwork - Peter Paid // Dirty Bandits

 
 

To promote Coors Light’s new plastic-free product packaging, the company had a vision to recreate a classic NY style bodega in collaboration with local artists and designers. Nash worked with Noble Signs to design numerous products and silkscreen posters for the event in Greenpoint, Brooklyn.

 
 

Our work centered around the creation of numerous products commonly found in a bodega. From dog food to toothpaste, sugar to toilet paper, we designed it all. These spoof products maintained various levels of the Coors Light branding, and all came to life on the shelves of the store.

 
 
 

Nash designed 4 of the 8 posters in the bodega, ranging in theme and messaging. Copy was provided and we took it from there. Two posters were screen printed and pulled by hand, with one print doubling as a faux paper shopping bag promoting plastic-free.