NYC Parks Basketball
Summer 2023 Campaign
Recap
’Hoop in the Parks.’ is a special product highlight within the greater NYC Parks collection highlighting the first official NYC Parks basketball. The ad is inspired by all of the colorful NYC basketball courts littered throughout any neighborhood.
Campaign
Creative Direction: Nash Design
Photography: Ryan Schostak
Location: Astoria Park, Queens, New York, USA
Packaging
Summer 2023
Recap
To begin the project, Only NY asked me to design packaging around their limited edition Parks basketball. The campaign, much like the packaging shown above, takes it’s inspiration directly from the colorful neighborhood basketball courts in New York. Nash illustrated the classic court lines and recreated the NYC Parks wooden signage that hangs along fences court side of each park.
Deliverables
Creative Direction, Art Direction, Packaging Design
