New York Magazine
BRIEF
Only NY was the first brand to collaborate with famed publisher New York Magazine to create a special capsule collection. The on-going partnership now in it’s 4th installment has become a fan favorite collaboration, rich with classic designs and cheeky ‘playful’ imagery.
Nash served as creative lead for the project, an executed various deliverables surrounding the idea of an old-school NY pizzeria. Props were sourced from actual neighborhood pizza joints to capture the hero compilation shot. The other assets were taken with Only NY employees and close angles / cropping to ensure the apparel is the star of the shoot.
SCOPE OF WORK
Creative Direction
Photography
Marketing
MARKETING STRATEGY & PROCESS
From prop curation to planning the perfect shot, Nash worked with the Only NY team to ensure the rich creative history of both brands was upheld. The primary shot focused on a compilation of pizzeria related items surrounding the collection, and secondary imagery leaned into almost a macro-photo perspective of Only NY employees wearing the pieces.
